Questions?

What is Peacock’s First Responder Discount?

Get Peacock Premium for only $1.99 per month for 12 months instead of $7.99.

Eligible First Responders who continue to meet verification qualifications may renew annually.

Am I eligible for Peacock's First Responder Discount?

You are eligible if you meet all the following criteria:  

• Are 18 years of age or older;
• Are a first responder at either a public or private institution in one of the following categories: Active Firefighters (both career and volunteer), active paramedics (EMT), Active Law Enforcement (Local / State / Federal (Reserve) Police departments, Federal Bureau of Prisons (DOJ/BOP) / Department of Corrections, Department of Homeland Security (DHS), Federal Air Marshal Service, Immigration & Customs Enforcement (DHS/ICE), Transportation Security Administration (DHS/TSA), Federal Bureau of Investigation (FBI) Drug Enforcement Administration (DEA), Bureau of Alcohol Tobacco, Firearms & Explosives, United States Marshal Service, US Customs & Border Protection (DHS/CBP), US Forest Service, or Search & Rescue who meets verification qualifications (verification performed through SheerID, Inc. (“SheerID”));
• Reside in the United States (including its territories, commonwealths and possessions); and
• Provide Peacock with a valid payment method.

First responder information (e.g. organization, first name, last name, and date of birth) must be shared with SheerID for verification purposes. For more information on the SheerID verification process, visit this FAQ page.

Eligible users who already have a paid Peacock subscription may need to cancel their existing subscription prior to redeeming this offer. For instructions on cancelling your existing subscription, see  https://www.peacocktv.com/help/article/cancellation.

How do I sign-up for Peacock’s First Responder Discount?

If you do not yet have a Peacock account:

• Visit www.PeacockTV.com/First-Responder to verify your First Responder status with SheerID.
• Once you receive your unique code from SheerID, select "Redeem Now" to create a Peacock account.
• Create your Peacock account and be sure to enter your unique code in the promo code section.
• Start streaming your favorite movies, shows, sports and more!

If you already have a Peacock account:

• Once you receive your unique code from Sheer ID, sign into your Peacock account and visit the "Plans & Payments" page.
• Enter your unique code in the promotional code section.
• You're all set!

What is SheerID?

SheerID is the global leader in identity verification. Brands that use SheerID for marketing can  identify and acquire customers from highly valued consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via more than 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner.

What can I watch on Peacock?

• New movies straight from theaters—plus hundreds of movies from major Hollywood studios such as Universal, DreamWorks Animation, and Focus Features.
• Thousands of hours of hit TV shows, including highly anticipated Peacock Originals and current hits from NBC & Bravo.
• Peacock Channels playing your favorite movies, shows, and clips 24/7. Scroll less and stream more with NBC Sports on Peacock, SNL Vault, Fallon Tonight, TODAY All Day, and True Crime.
• Live sports including Sunday Night Football and Premier League.
• Kids' movies and shows, including Where's Waldo? and Curious George.
• Hit Spanish-language TV shows and news from Telemundo.

Do I need to provide payment information?

Yes, you will need to provide a valid credit card or PayPal account to redeem this promotional offer. At the end of your offer period, your subscription will auto-renew on a monthly basis at the then-current retail rate (currently, $7.99/month plus tax. If you cancel your subscription before your offer period expires, you will not be charged for Peacock Premium on your next billing date. Cancellation instructions can be found at PeacockTV.com/cancellation.

Will I be charged?

Yes, you will be charged for this promotional offer during your offer period. At the end of your offer period, your subscription will auto-renew on a monthly basis at the then-current retail rate (currently, $7.99/month) plus tax. If you cancel your subscription before your offer period expires, you will not be charged for Peacock Premium on your next billing date. Cancellation instructions can be found at PeacockTV.com/cancellation.