The Swift Effect

The Swift Effect

An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.

Watch Full Episodes of The Swift Effect

An End of an Era
S1 E4 • 21m • HDClosed CaptionedTVPG

A look at Taylor Swift's lasting legacy and where her influence may lead next.

The Swift Economy
S1 E3 • 21m • HDClosed CaptionedTVPG

Examining Taylor's effect on Miami's economy and the college course inspired by her branding.

The Swift Effect on the NFL
S1 E2 • 20m • HDClosed CaptionedTVPG

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.

Breaking the Mold
S1 E1 • 21m • HDClosed CaptionedTVPG

How Taylor's bold moves have empowered artists and redefined taking control in the industry.

  • About this Series
  • An exploration of the vast economic impact Taylor Swift's brand has through not only music but in fashion, sports, education and philanthropy.
  • GenreDocumentary, Entertainment, News
  • Seasons1
  • StudioNational Broadcasting Company

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