What to Know About NBC's New Unscripted Competition On Brand With Jimmy Fallon
It’s time to get down to business.
The On Brand Agency is officially open for business. On Brand With Jimmy Fallon follows what happens when host and executive producer Jimmy Fallon starts a premier marketing firm, the On Brand Agency, and fills it with the most creative, clever, and competitive go-getters he can find. Ten creatives will be tasked to think out-of-the-box and reimagine marketing in the modern age.
Here’s what you need to know about NBC’s new series.
When will On Brand With Jimmy Fallon premiere?
On Brand With Jimmy Fallon will premiere Tuesday, Sept 30 at 10p ET/PT on NBC. New episodes will air twice a week on Tuesdays at 10p ET/PT and Fridays at 8p ET/PT through Oct 17, before settling in once a week on Fridays for the final two episodes of the season on Oct 24 and 31.
All episodes will be available to stream next day on Wednesdays and Saturdays on Peacock.
Is there a trailer for On Brand With Jimmy Fallon?
Yes. Watch the official trailer for On Brand With Jimmy Fallon on YouTube.
What can I expect from On Brand With Jimmy Fallon?
In each episode, the aspiring creatives at the On Brand Agency will work with a major brand to brainstorm a big idea for a high-priority campaign, from creating earworm jingles and memorable activations to producing commercials and must-have merchandise. Fallon is joined by Bozoma Saint John, who is a cast member of The Real Housewives of Beverly Hills and a former executive at corporations like Uber and Pepsi. Saint John serves as the expert judge and mentor to the creatives.
Each creative will have access to the client’s businesses before pitching their vision to a brand representative, along with Saint John and Fallon, with only the best ideas moving on to proof of concept and the opportunity to see their campaign brought to life on the national stage after each episode.
In a final assignment, one contestant will be named the best in the business, outshining their fellow idea makers to earn the grand prize of $100,000, a feature in Adweek, a VIP trip to the Cannes Lions International Festival of Creativity, and the title of Innovator of the Year.
The aspiring creatives will truly need to flex their innovative muscles to turn unfinished ideas into unforgettable ones. The only rule? The best idea wins.
Who are the contestants?
Elijah Bennett, 25 | Chicago, Ill.
Pyper Bleu, 26 | Brooklyn, N.Y.
Sabrina Burke, 55 | Port St. Joe, Fla.
Bianca Fernandez, 28 | New York, N.Y.
BT Hale, 36 | Keller, Texas
Lauren Karwoski, 26 | New York, N.Y.
Rajesh Srivastava, 60 | Murfreesboro, Tenn.
Mahiri Takai, 38 | Dallas, Texas
Azhelle Wade, 36 | Cranston, R.I.
Ryan Winn, 26 | Nashville, Tenn.
What brands are participating in the show?
The full list of brands participating in the show are Dunkin’, Southwest Airlines, Marshalls, SONIC, Captain Morgan, Pillsbury, KitchenAid, and Therabody.
Stream On Brand With Jimmy Fallon starting Wednesday, Oct 1 on Peacock.
