Peacock Membership Program Terms and Conditions
August 3, 2026
Welcome to the Peacock Membership Program! You’ve been selected to
participate in our exclusive beta program—no enrollment required. We’re excited
to offer you special rewards, promotions, and perks (“Rewards”) as a
thank you for being part of the Peacock flock. The longer you stay with us, the
better your benefits will be! Before you dive in, here are the details about
how the Program works and what you can expect.
As a Peacock Premium or Premium Plus subscriber, you are among a select group of subscribers automatically enrolled in the Peacock Membership Beta Program (the “Program”), and by participating in the Program you agree to these terms and conditions (“Terms”). These Terms work together with the Peacock Terms of Service (“Peacock ToS”), which are incorporated by reference.
For purposes of the Peacock ToS, the “Peacock Service” includes this Program. If anything in these Terms conflicts with the Peacock ToS, these Terms will control. Capitalized terms not defined here have the meanings given in the Peacock ToS. These Terms constitute “Supplemental Terms” under Section 1.3 of the Peacock ToS.
PLEASE READ THESE TERMS CAREFULLY. YOU ARE AUTOMATICALLY ENROLLED IN THE PROGRAM, AND BY PARTICIPATING YOU AGREE TO BE BOUND BY THESE TERMS. YOU MAY OPT OUT AT ANY TIME AS DESCRIBED BELOW.
1. Program Overview
1.1. Eligibility and Automatic Enrollment. The Program is available only to a select group of Peacock Premium and Premium Plus subscribers who are automatically enrolled. To be eligible, you must: (i) be at least 18 years old; (ii) reside in the United States (including its territories and possessions); (iii) have an active Peacock Premium or Premium Plus subscription; and (iv) be the account holder of a valid Peacock account.
Employees, contractors, and affiliates of NBCUniversal or its parent, subsidiary, or affiliated companies are not eligible to participate. You will no longer be eligible to participate in the Program and your enrollment will be terminated if (x) you cancel your Peacock subscription, (y) your subscription lapses or expires, or (z) you change to a Peacock Select plan.
There is no cost to participate in Program – and no enrollment is necessary! You may be asked to provide your email address and other information if you participate in certain Rewards, such as sweepstakes and giveaways.
1.2. Opting Out. While you’re automatically enrolled, you can opt out of the Program at any time by going to the FAQs on the Rewards Site (defined below). Opt-out requests are typically processed within ten (10) days. Please note: If you opt out, you will be unable to rejoin the Program, but your Peacock subscription will remain active and unchanged. To manage or cancel your subscription, go to your Account .
1.3. Membership Tiers. Your membership tier is determined by the duration of your current Peacock Premium or Premium Plus subscription. We use your current subscription start date to determine your membership tier. The longer you remain an eligible subscriber, the better your benefits will be! You can access the rewards site by using the personalized link sent to the email address associated with your subscription (“Rewards Site”). You can also view your tier status and available rewards on the Rewards Site.
1.4. Privacy and Financial Incentive Notice. When we provide you with Rewards, we process your personal information, which may be considered a “financial incentive” under California law or a “bona fide loyalty program” under Colorado law. The value of the personal information we collect is reasonably related to the cost of offering the Rewards. For more details on how we collect, use, and share your personal information, check out our Privacy Policy and Notice of Financial Incentive. Please note: if you ask us to delete your personal information as described in those notices, we won’t be able to validate your eligibility for the Rewards.
2. How the Program Works
2.1. Redemption. To redeem a Reward, just follow the instructions on the Rewards Site. It’s as easy as that!
2.2. Changes to Rewards. We may change, substitute, or update the Rewards, redemption requirements, or benefits at any time. We’ll do our best to keep things fresh and exciting!
2.3. Availability and Limits. Rewards are subject to availability and may have additional terms, conditions, or expiration dates, which we’ll communicate on the Rewards Site. In some cases, we may have a limited quantity of Rewards available on a first-come, first-served basis. Details about any Reward limits will be provided in the Reward description. Once a Reward expires, it can’t be redeemed—so don’t wait too long! Limit: One Reward type per Peacock account.
2.4. No Cash Value. Rewards can’t be exchanged for cash and have no cash value unless we say otherwise or otherwise required by law. Selling, auctioning, or bartering Rewards is not allowed, and any attempt to do so is void.
2.5. Transferability. Your Program membership and benefits are yours alone—they can’t be transferred or combined with anyone else’s account or any other loyalty program. Peacock Membership is limited to one (1) account per subscriber and cannot be transferred or exchanged.
2.6. Account Inactivity. If your account is inactive for twelve (12) consecutive months (meaning no logins or Reward redemptions), you may forfeit your accumulated Rewards. We’ll try to give you a heads-up before that happens, but it’s your responsibility to keep your account active and to redeem Rewards before they expire or are forfeited. 3. Third-Party Promotions 3.1. Program Affiliates. When you interact with third-party advertisers, vendors, or partners (“Program Affiliates”) through the Program, any deals, deliveries, payments, warranties, or other arrangements are strictly between you and them. We’re not responsible for those transactions.
3.2. Links and Advertising. The Rewards Site may include links to other websites. Just because we link to them doesn’t mean we operate them or endorse them. When you click away from the Rewards Site, you’re subject to those other sites’ terms and privacy policies—not ours. We’re not responsible for content on other sites. 4. Rules and Conduct 4.1. Prohibited Uses. Let’s keep things fun and fair! You agree not to use the Program for anything unlawful, commercial, or otherwise prohibited by these Terms. You’ll follow all applicable laws and regulations. 5. Loss of Rewards and Termination of Your Participation
5.1. When We May Revoke Your Participation. We may revoke your Program access if: (i) you abuse the Program (like using bots or automated tools); (ii) you violate these Terms, the Peacock ToS, or any other applicable terms; (iii) you try to sell your Rewards or account; (iv) you misrepresent yourself; (v) your Peacock subscription ends or you change to a Peacock Select plan; (vi) we suspect fraud or illegal activity; or (vii) you do anything we determine is harmful to the Program or our community. If we revoke your access, your unredeemed Rewards expire and you may be banned from future participation. We may also take legal action if appropriate.
5.2. Lost or Stolen Rewards. We’re not responsible for Rewards that expire or are lost due to fraud or unauthorized activity. 6. Program Changes, Suspension, or Termination 6.1. Our Rights to Modify the Program. We may modify, suspend, or end the Program at any time without notice. While we hope it sticks around forever, we can’t guarantee how long the Program will last. If the Program ends for any reason, any unredeemed rewards will expire. 7. Rewards Disputes 7.1. Dispute Resolution. Any questions or disputes about Program eligibility, Rewards eligibility, or your compliance with these Terms will be resolved by Peacock in our sole discretion. All redemptions are final—Rewards won’t be refunded or restored to your account after redemption, even if you return an item you obtained using your Rewards. 8. Disclaimers and Limitation of Liability
8.1. Disclaimer of Warranties. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE PROGRAM AND ALL REWARDS ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. WE’RE NOT RESPONSIBLE FOR TECHNICAL GLITCHES, LOST REWARDS, OR DELAYS BEYOND OUR CONTROL.
8.2. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, PEACOCK, ITS PARENT, SUBSIDIARIES, AFFILIATES, AND LICENSORS WON’T BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR PARTICIPATION IN THE PROGRAM OR USE OF ANY REWARDS. YOUR SOLE REMEDY FOR ANY DISPUTE WITH PEACOCK RELATED TO THE PROGRAM IS TO STOP PARTICIPATING. 9. Contact Us 9.1.
Questions or Feedback. Got questions about the Program? Need help? We’re here for you! Reach out to our Help Center.
Thanks for reading. Now go forth and enjoy your Rewards!
As a Peacock Premium or Premium Plus subscriber, you are among a select group of subscribers automatically enrolled in the Peacock Membership Beta Program (the “Program”), and by participating in the Program you agree to these terms and conditions (“Terms”). These Terms work together with the Peacock Terms of Service (“Peacock ToS”), which are incorporated by reference.
For purposes of the Peacock ToS, the “Peacock Service” includes this Program. If anything in these Terms conflicts with the Peacock ToS, these Terms will control. Capitalized terms not defined here have the meanings given in the Peacock ToS. These Terms constitute “Supplemental Terms” under Section 1.3 of the Peacock ToS.
PLEASE READ THESE TERMS CAREFULLY. YOU ARE AUTOMATICALLY ENROLLED IN THE PROGRAM, AND BY PARTICIPATING YOU AGREE TO BE BOUND BY THESE TERMS. YOU MAY OPT OUT AT ANY TIME AS DESCRIBED BELOW.
1. Program Overview
1.1. Eligibility and Automatic Enrollment. The Program is available only to a select group of Peacock Premium and Premium Plus subscribers who are automatically enrolled. To be eligible, you must: (i) be at least 18 years old; (ii) reside in the United States (including its territories and possessions); (iii) have an active Peacock Premium or Premium Plus subscription; and (iv) be the account holder of a valid Peacock account.
Employees, contractors, and affiliates of NBCUniversal or its parent, subsidiary, or affiliated companies are not eligible to participate. You will no longer be eligible to participate in the Program and your enrollment will be terminated if (x) you cancel your Peacock subscription, (y) your subscription lapses or expires, or (z) you change to a Peacock Select plan.
There is no cost to participate in Program – and no enrollment is necessary! You may be asked to provide your email address and other information if you participate in certain Rewards, such as sweepstakes and giveaways.
1.2. Opting Out. While you’re automatically enrolled, you can opt out of the Program at any time by going to the FAQs on the Rewards Site (defined below). Opt-out requests are typically processed within ten (10) days. Please note: If you opt out, you will be unable to rejoin the Program, but your Peacock subscription will remain active and unchanged. To manage or cancel your subscription, go to your Account .
1.3. Membership Tiers. Your membership tier is determined by the duration of your current Peacock Premium or Premium Plus subscription. We use your current subscription start date to determine your membership tier. The longer you remain an eligible subscriber, the better your benefits will be! You can access the rewards site by using the personalized link sent to the email address associated with your subscription (“Rewards Site”). You can also view your tier status and available rewards on the Rewards Site.
1.4. Privacy and Financial Incentive Notice. When we provide you with Rewards, we process your personal information, which may be considered a “financial incentive” under California law or a “bona fide loyalty program” under Colorado law. The value of the personal information we collect is reasonably related to the cost of offering the Rewards. For more details on how we collect, use, and share your personal information, check out our Privacy Policy and Notice of Financial Incentive. Please note: if you ask us to delete your personal information as described in those notices, we won’t be able to validate your eligibility for the Rewards.
2. How the Program Works
2.1. Redemption. To redeem a Reward, just follow the instructions on the Rewards Site. It’s as easy as that!
2.2. Changes to Rewards. We may change, substitute, or update the Rewards, redemption requirements, or benefits at any time. We’ll do our best to keep things fresh and exciting!
2.3. Availability and Limits. Rewards are subject to availability and may have additional terms, conditions, or expiration dates, which we’ll communicate on the Rewards Site. In some cases, we may have a limited quantity of Rewards available on a first-come, first-served basis. Details about any Reward limits will be provided in the Reward description. Once a Reward expires, it can’t be redeemed—so don’t wait too long! Limit: One Reward type per Peacock account.
2.4. No Cash Value. Rewards can’t be exchanged for cash and have no cash value unless we say otherwise or otherwise required by law. Selling, auctioning, or bartering Rewards is not allowed, and any attempt to do so is void.
2.5. Transferability. Your Program membership and benefits are yours alone—they can’t be transferred or combined with anyone else’s account or any other loyalty program. Peacock Membership is limited to one (1) account per subscriber and cannot be transferred or exchanged.
2.6. Account Inactivity. If your account is inactive for twelve (12) consecutive months (meaning no logins or Reward redemptions), you may forfeit your accumulated Rewards. We’ll try to give you a heads-up before that happens, but it’s your responsibility to keep your account active and to redeem Rewards before they expire or are forfeited. 3. Third-Party Promotions 3.1. Program Affiliates. When you interact with third-party advertisers, vendors, or partners (“Program Affiliates”) through the Program, any deals, deliveries, payments, warranties, or other arrangements are strictly between you and them. We’re not responsible for those transactions.
3.2. Links and Advertising. The Rewards Site may include links to other websites. Just because we link to them doesn’t mean we operate them or endorse them. When you click away from the Rewards Site, you’re subject to those other sites’ terms and privacy policies—not ours. We’re not responsible for content on other sites. 4. Rules and Conduct 4.1. Prohibited Uses. Let’s keep things fun and fair! You agree not to use the Program for anything unlawful, commercial, or otherwise prohibited by these Terms. You’ll follow all applicable laws and regulations. 5. Loss of Rewards and Termination of Your Participation
5.1. When We May Revoke Your Participation. We may revoke your Program access if: (i) you abuse the Program (like using bots or automated tools); (ii) you violate these Terms, the Peacock ToS, or any other applicable terms; (iii) you try to sell your Rewards or account; (iv) you misrepresent yourself; (v) your Peacock subscription ends or you change to a Peacock Select plan; (vi) we suspect fraud or illegal activity; or (vii) you do anything we determine is harmful to the Program or our community. If we revoke your access, your unredeemed Rewards expire and you may be banned from future participation. We may also take legal action if appropriate.
5.2. Lost or Stolen Rewards. We’re not responsible for Rewards that expire or are lost due to fraud or unauthorized activity. 6. Program Changes, Suspension, or Termination 6.1. Our Rights to Modify the Program. We may modify, suspend, or end the Program at any time without notice. While we hope it sticks around forever, we can’t guarantee how long the Program will last. If the Program ends for any reason, any unredeemed rewards will expire. 7. Rewards Disputes 7.1. Dispute Resolution. Any questions or disputes about Program eligibility, Rewards eligibility, or your compliance with these Terms will be resolved by Peacock in our sole discretion. All redemptions are final—Rewards won’t be refunded or restored to your account after redemption, even if you return an item you obtained using your Rewards. 8. Disclaimers and Limitation of Liability
8.1. Disclaimer of Warranties. TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE PROGRAM AND ALL REWARDS ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT ANY WARRANTIES, EXPRESS OR IMPLIED. WE’RE NOT RESPONSIBLE FOR TECHNICAL GLITCHES, LOST REWARDS, OR DELAYS BEYOND OUR CONTROL.
8.2. Limitation of Liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, PEACOCK, ITS PARENT, SUBSIDIARIES, AFFILIATES, AND LICENSORS WON’T BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR PARTICIPATION IN THE PROGRAM OR USE OF ANY REWARDS. YOUR SOLE REMEDY FOR ANY DISPUTE WITH PEACOCK RELATED TO THE PROGRAM IS TO STOP PARTICIPATING. 9. Contact Us 9.1.
Questions or Feedback. Got questions about the Program? Need help? We’re here for you! Reach out to our Help Center.
Thanks for reading. Now go forth and enjoy your Rewards!
Membership Program FAQs
What is Peacock Membership? - Peacock Membership is a beta program that provides Peacock Premium and Premium Plus subscribers selected to participate with automatic access to epic experiences, everyday perks, and special discounts just for being with Peacock – there’s no cost and no enrollment is necessary. The longer you remain an eligible Peacock subscriber, the better your benefits will be.
- How do I join Peacock Membership?
- This is a closed beta program. You must be the account holder of a valid Peacock account to
participate. Program
alerts will be sent to the email address associated with your subscription.
Please note that if you cancel your subscription, or it lapses or expires, or you change to a Peacock Select plan, you will no longer be eligible, and your enrollment in the beta program will be terminated. - How do I access the Peacock Membership site if I am selected to participate?
- You will receive emails with a personalized link sent to the email address associated with your Peacock subscription. This link will be refreshed every 45 days for security reasons; please make sure you look at the most recent Peacock Membership email you have received for the most up-to-date link.
- How do I opt-out of the Peacock Membership program?
- You can opt-out any time by going to the FAQs
on the Peacock Membership site. Please note you will be unable to
rejoin the closed beta program after opting out. Opt-out requests are typically
processed within 10 days.
If you opt-out of the Peacock Membership program, your Peacock subscription will remain active and unchanged. Manage your subscription by visiting your Account. - Can I transfer my Peacock Membership to a different person or account?
- Peacock Membership is limited to one (1) account per subscriber and cannot be transferred or exchanged.
- How is my Peacock Membership tier status determined?
- Your Membership tier is determined by the duration of your current Peacock Premium or Premium Plus subscription. We use your current subscription start date to determine your Membership tier.
- What happens to my Peacock Membership tier status if I change my plan?
- If you cancel your subscription, or it lapses or expires, or you change to a Peacock Select plan, you will no longer be eligible and your enrollment in the beta program will be terminated.
- How do I view or redeem my Peacock Membership rewards?
- Viewing and redeeming your rewards is easy! Just use this website to track the rewards you’ve earned. Limit: one reward type per Peacock account.
- Do rewards expire or run out?
- Yes, some rewards expire and have varying expiration dates to make room for new perks, discounts, and exclusives. Check each reward for expiration details.
In some cases, we may have a limited quantity of rewards that are available on a first-come, first-served basis. Details about any reward limits will be provided in the reward description on this website.
If your participation in the Program ends for any reason, any unredeemed rewards will expire. - What are Activities?
- Activities are optional, time-bound opportunities to receive unique
rewards – for
example, you might be rewarded for watching some of your favorite shows and movies on Peacock!
To get started, click Start Activity and your Activity progress will update automatically. You will receive an email letting you know that you can return to the Activity on this website to claim your reward.
Note: In order to earn rewards for Activities asking you to watch movies or shows, you must watch qualifying content from an eligible profile. Movies or shows watched on kids/teen profiles, or content that is rated TV-Y, TV-Y7-FV, TV-G, or G, do not count towards Activities. - Will I have the opportunity to enter sweepstakes as part of Peacock Membership?
- Yes! From time to time, we may offer sweepstakes. By entering, you agree to the sweepstakes’ terms and official rules. If you opt in to participate in an Activity that grants you entry into a sweepstakes, you will be automatically entered into the sweepstakes after successfully completing the Activity.
- How do I know if I won a sweepstakes through Peacock Membership?
- If you enter and win a Peacock Membership sweepstakes, we will send a congratulatory email to the email address associated with your subscription with instructions on how to accept your prize.
- What if I still have questions?
- We’re here to help! Please visit our Help Center to contact us via email or live chat with any additional questions you may have.